radio jingle script writing - Jingle

The first and most important tip you can keep in mind when script writing is KISS. “Keep it simple, stupid!”

If you want your listener to remember your message you need to make sure you’re only giving out one idea. One that resonates with the station ethos the most.Remember, less is more. Radio sweepers are the best example of a simple message.

Examples of Radio Jingle Scripts

  • “We play 80s music, Pluto FM”
  • From the 80s to 2000s… this is Memory FM
  • The only country station in West Kentucky… this is Pure Country 101.5 FM
  • Caring for the community of Preston… Love 91.7 FM
  • Playing the hits you are going to love…. Hello FM 91.3

In the above examples there is one clear message that your listener will remember. It’s much better to have multiple sweepers, each with their own single message, rather than trying to squeeze everything into one jingle.

More Is Less

Looking to overwhelm your listener? Here’s an example of a cluttered radio sweeper:

  • “We play 80s music, call now for a request on 020 555 5555, listen every weekday between 8pm-9pm for your song, only on the number 1 80s station, Pluto FM”

There are four different messages in that example and the chances are your listener won’t remember them all. So, when writing your script, remember KISS!

Radio Promos And Commercials

The same applies for commercial scripts and radio promo scripting. Think of the one thing you want your listener to rememeber and make it the single point of your script. Make the scripts memorable and easy to flow. Do ensure that a professional overlooks any longer format copy. If you can’t afford a professional script writer, having a friend or two give you their feedback is also a good way to catch any mistakes and improve the flow.

Station ID Matters

There are plenty of methods to help brand your station using good script writing. Like placing the station name last in your script. The last part of a radio sweeper or promo will always be more prominent in your listener’s memory than the first part. Make sure you are consistent with the station name. For example don’t write “93.4 Pluto FM” and then “Pluto 93.4 FM” in another script. Choose one name to brand the station and stick to it. If you have presenters on the station make sure they say the station name the same way as it is on the imaging.

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10 Responses

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    What great customer service. The quality of my commercial was outstanding. I could not be more pleased. Thank you mike – Salty Pride Music N More

  2. I would like to say thank you very much to this great website , getting answer so quick it was my mistake to not understand how am I going to do :))))))) I will tell all my dj friends at facebook , I found the website self and my english is not so good but anyway I found how we can get a dj jingle… wooowww……..I wish you a merry christmas ( it passed but anyway ) and Happy new year… I am looking forward to hear my dj jingle when its finish 🙂

      1. Your always the best Mike…..Music radio creative has made me one of the best producers in my home districts Kampala, Masaka, Rakai, Lwengo, Lyantonde, Kalangala, and Wakiso (Big Bells Media….) thanks. Just wishing for the day i meet the team physically. Great job Russell

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