Promoting Your Internet Radio Station Podcast Season 1 promoting your internet radio station Music Radio Creative

Once you have your own web radio station on air the next question you’ll ask yourself is, “how do I get more listeners to my internet radio station?” There are plenty of directories that will list you and in this episode Mike provides a rundown of the biggest and best along with bonus social media promotion tips.

Podcast Artwork

Podcast artwork

A big thank you to Stu Ritchie of graphic design company Perfectly Individual. Stu worked with me to get brand new podcast artwork designed for the Music Radio Creative podcast. Now that I’ve hit episode 20 and the response from you, my listener, has been great I’m really starting to take putting the podcast together very seriously. Eye catching artwork from Stu is just another way to help get your podcast noticed in an iTunes store full of great podcasts with super artwork. Stu reached out to me after I created a podcast episode talking about radio station logo design and he was a joy to work with.

Promoting Your Internet Radio Station

Big Internet Radio Directories

Here are some directories you should get listed in. This is my experience with getting my internet radio station listed online and do note that your own experience may vary. The first are the big players in the internet radio world and the good news is that most of them are pretty easy to get listed with too.

TuneIn Radio – This is the ONE to get listed in and I’m pleased to report that within 10 minutes of filling in and submitting an online form I had an email back to say I was listed. Impressive! The radio station was showing up right away at the URL I was provided and within around 12 hours became searchable on TuneIn’s websites, apps and many third party devices. TuneIn works with Sonus, Roku, Squeeze Box Radio, in-car radio and also has apps for Android, Blackberry, iPhone & iPad so it really does get your radio station everywhere.

Stitcher live radio

Stitcher Smart Radio – You may consider Stitcher to be a platform to submit new podcasts to but Stitcher does maintain a ‘live radio’ tab and I had an extremely straight forward experience of submitting my radio station to Stitcher. I’m already signed up to Stitcher as a content provider for this podcast so all I needed to do was drop an email to their content partnerships address and I found listed in under 24 hours – it appears in my partner’s portal but no statistics are provided for live streams – this is not a great worry as I can monitor listening figures in my web radio host control panel. Many radio stations listed in the ‘live radio’ tab of Stitcher appear to be commercial radio stations in the US (not many internet broadcasters have cottoned on yet) and some categories seem quite sparse which could be an advantage in terms of traffic if you get your station in there now. Electronica, where is listed for example, only has 10 other live streams.

iTunes Radio – I found it amazingly difficult to find up to date guidelines on how to submit my internet radio station to iTunes radio so that it may be enjoyed on Apple products such as Apple TV and iTunes. I looked for the most up to date guidelines on the internet, submitted, got a reply back and found those guidelines to be out of date! I then re-submitted my radio station details following the instructions in the auto responder from Apple exactly. I’m still awaiting a listing and will contact Apple as they say to email if there is no response within 5 business days. If you’re looking for up to date information on how to submit your internet radio station to iTunes Radio simply copy and paste the details below (changing them to match your radio station details) and email to Also, note that stations must be at 128k bit rate or higher to get listed unless you’re broadcasting speech such as news, talk, comedy or business where a bit rate of 64k or higher will be acceptable. Details I sent on 6th November 2012:


Subject: Station Submission:

iTunes Store login account/email address: <insert your ID here>
Station Name:
City/State/Country of Origin: United Kingdom
Language of Broadcast: English
Stream Type (MP3, AAC or AAC+): MP3
Station genre: Electronica
Explicit material? No
Website for station:
Short station description: Remixes Only
Contact name, email and phone number: Mike Russell,, 020 8099 7796
Bitrate: 128k
Audio Stream IP/
Cover Art: attached

Windows Media Radio Guide – This one takes a little while and some effort but is worth it in my opinion – after all it is Microsoft’s internet radio directory. You start by sending an email to with these details adapted to match your own radio station.


Subject: Station Submission:

Your station name:
Your business name: Music Radio Creative
Your web site address :
Your country or territory : United Kingdom
Please confirm that your station complies with your applicable territories’ (country’s) laws: YES
Please confirm your station is 24×7: YES
What is your current user traffic to your station(s)? 20-30 listeners daily (hard to tell it’s just started)
How many stations do you currently have and what genres? ONE – THIS ONE – Genre: Electronica
A direct streaming link to the station you are submitting:

Your streaming link must be an asx (Windows Media compatible file) to be accepted but this is not too hard to achieve if you have the media buttons plugin installed on your WordPress website that I mentioned in the last podcast episode.

After submission to Microsoft they will send you an 8 page contract to read, sign and return by post to their US headquarters before listing your internet radio station. There are many Windows users and I certainly want to be listed on Windows Media Player so I’m happy to go along with this process.

Media UK – A big thank you to James Cridland of Media UK for getting listed so quickly. If you have a fully licensed internet radio station based in the UK you can apply for a listing in the radio section of Media UK. It is the go to site for British media websites, jobs and news. You can contact Media UK here if your radio station is eligible for listing.

Radio Directories with Traffic

  • SHOUTcast – I’ve noticed that streaming on SHOUTcast instead of Icecast seems to bring you plenty of random listeners (even before I listed my station anywhere else) due to the fact you’ll automatically appear on the SHOUTcast directory about an hour after you start you internet radio stream.
  • Delicast – This is a site worth getting a listing on. It was about 4 days before was approved to appear in the listings but I’m glad I applied to Delicast. The website now gets plenty of traffic from Delicast and the best news is it’s easy to submit your station to Delicast.

Easy Sites To List Your Internet Radio Station On

Other websites that I had quick and easy listening experiences with included:

  • RadioTuna – Easy to use, clean website and great integration with social media.
  • Tuner24 – Quick listing (within a week) and another source of free traffic to your radio station’s website.
  • Web Radio Central – I went for the free listing but you can pay to upgrade your visibility.

Radio Directories I’m Having Difficulty Getting Listed In

I still await a (hopefully positive) response from Apple regarding a listing on iTunes Radio and I’m sure it will be a great source of traffic once is listed. Other websites I tried to list on included TruMix (the website seemed to be down when I checked) also and Streema are two websites I submitted to but heard nothing back from yet. The final website is which you can list your internet radio station with. The only thing they ask for in return is a link exchange back to their website. As Google don’t see this as a best practice I decided against swapping a link for a link.

Social Media Tips for Internet Radio Stations

Facebook for Internet Radio
Facebook internet radio spike

Let’s face it – most people are on Facebook for leisure – it’s the perfect place to ask them to tune in to an internet radio station while they enjoy perusing the rest of their news feed. I posted a quick status update on my personal timeline to say I was happy to have my radio station live and within minutes I had replies asking for the link. I posted a link to listen live and you can see what happened to my stats (zero to hero) after posting just ONE link on Facebook. I’m sure the power could be greatly magnified if it was posted on a Facebook page with large following or if you paid for Facebook to promote your post. The options are endless!

Twitter for Internet Radio

Gavin Harris, of Onslaught Radio and Reading 107, gave this great Twitter tip on a recent Audio Production Mastermind. Twitter is realtime so a great place to get new potential listeners from. Use Twitter search to find relevant searches related to your radio station’s niche and engage Twitter users to attract more potential listeners.

Online Radio Directories

Is there a directory or website I’ve missed out? What has your experience of promoting an internet radio station been? Leave a comment and let me know!


31 Responses

  1. Hey Mike you gave me a lot of help with your Podcast. But i have one issue i think you can help me with. The Media buttons plugin for radio. I need help getting it to work for my website.Thank you

    1. Thanks Track, I’ll make a note and try to produce a clear video tutorial on this handy plugin in the near future.

      Great to hear you enjoy the podcast!

    1. Thanks for listening and I wish you the best with promoting your internet radio station. The trick is to hit all the major directories with your data and promote plenty on social media. Let me know if I can help with any more tips?

  2. I am still new, just approaching 3 months, to the radio platform. Thank you so much for the information. It helped to give me ideas on other advertising sources that I have not accessed yet. Are you going to be creating a new, updated, version of this podcast? Some of the links don’t work any more. Looking forward to more ideas from you……….

    Come listen sometime:

    1. Thanks for the feedback. I’d be delighted to provide updates. Is there any information that would especially help?

  3. Hi Mike, and thanks for your tips.
    Have you got any success with the itunes radio and Windows media submission?

    I found some other sites where you can add your own web radio for free:

    a small list, but I hope it might be helpful 🙂

    1. That’s a great list. Thanks Emiliano!

      I did manage to get into both iTunes Radio and Windows Media 🙂

  4. Great post Mike, very informative. I also found your Audio Production Mastermind Session 3 ( extremely encouraging and interesting.

    Sadly Stitcher has dropped support for Live Radio in its app. But as I’ve been developing my own station at I’ve been writing a launch strategy, documenting the development, launch and growth of my station. My view is to publish it after a year as a proven resource to help others.

    So here’s a list of directories I consider “key” places to be listed, based on my own research and experience with FM stations I work with:,, (used by Audi, LG, Pioneer and others), iTunes Radio,,,,,,,,,,, (podcasting only),,,,,,, (Highly rated iOS app),,

    Hope that helps others, and it would be great if you revisit this topic either via YouTube or podcast. A 2015 looked at how things have progressed and changed.

    1. Thanks Matt and I appreciate the 2015 update on the places you’re submitting your internet radio station to. There can never be enough internet radio directories online!

      I wish you the best with growing your radio station 🙂

  5. Very useful information about promoting a new web radio but only for a big market like UK or USA. I put my station on almost every free directory available, the only one which really is bringing some results is twitter and only if your link is not an obvious radio link. Many but many sites are asking money for promotion or just refuse to include your station. The big sites like itunes etc dont even think about if you are foreigner.
    Our stations Lozenets Radio
    stream on;
    try us !

  6. This is 2018 and most of the online stations from people if not all, have gone by the wayside…so I guess the promotion didn’t work well.

  7. Does Microsoft still maintain a station listing? I just sent an email from 3 different addresses and all were bounced.

  8. Hello!
    we have a radio station called Radio TugaNet. We are set in London and we love music. We would be grateful if you visit us!

Leave a Reply

Your email address will not be published. Required fields are marked *