Izabela and I discussed internet radio station logos and movie trailer voices in this podcast with some tips from Darren Altman on how you can achieve and imitate them.
How To Make The Movie Trailer Voice
First, you have to have a good ear for that sound and be able to do a convincing American accent but it is very much applicable to a British accent as well if you want to create a British movie trailer voice over.
Second, you have to place the voice at the back of your throat. Many people talk from the front or from the top of their lungs rather than the back of their throats or the depths of their stomach. This can’t be replicated by using volume its something inside you.
Next is your mic technique. Talking closer or at a distance from the microphone produces an entirely different effect which is very audible. It’s not just about talking into the thing but if you’re close to the mic you can utilise what is known as the proximity effect wherein the natural bass will come out of your voice.
Finally, it’s important to remember that even guys with the best pipes utilise a lot of post production to get that classical movie trailer sound and bring out the richness in their voice. Better compression, EQ, a bit of pitch shift will more or less get you in the area of a movie trailer voice.
Importance Of Internet Radio Station Logos
If you will observe internet radio stations they often look to create an incredible sound. They are willing to spend money to create a great sound but often forget the importance of a well designed logo. Logos are a very important part of the radio station’s branding, it will be your investment and it will stay with you for a long time making it just as important as good audio. We live in a world where social media dominates our lives and whether you’re a DJ, radio presenter or a business owner, and you want to build your own brand, you must have a logo.
Head to our Music Radio Creative clients section to see a couple of logo samples from our DJ, radio, podcasters and business clients.
Can You Create Internet Radio Logos Yourself?
You have to start somewhere and you can do so through Photoshop or other means. But if you do it yourself, what you have to do is show it to 5 or 10 different people and ask for their honest opinion. It can be your neighbour, friend, brother, wife, or your biggest supporter but it’s important that you ask for their genuine opinion because those people will shed some light on your creation.
How Do You Get A Decent Radio Station Logo?
Take time to review your current logo and if you don’t have one you need one as soon as possible! Preferably a square one with different variations because it will not only be on your website but also Facebook, Twitter and different internet radio directories.
Izabela believes crowdsourcing is good for obtaining a logo but for me, I’ve only had bad experiences with crowdsourcing. Izabela asserts that crowdsourcing for logos is entirely different from designing a whole website because websites are harder to make and more complicated and in case of logos you are likely to get more submissions, more choice and you will lose less if it doesn’t amount to what you like.
On the other hand I think crowdsourcing is a great technological invention for making something that doesn’t require much money and you just want to finish the job. You will have to be ready for a lot of low quality submissions, and looking for the quality submissions will be harder, so it may be better to just go ahead and go for a more expensive but quality service for getting that ultimate radio station logo.
Your Feedback On The Podcast
Let us know what you think and please leave a comment. Do you agree with my thoughts or Izabela’s opinions? If you’re a graphic designer and you do a great job of designing logos let us know and we’ll be happy to consider promoting any service which is good quality and reasonably priced.
hi guys
another fantastic podcast loving the new audio and a very interesting subject
i agree with all of the points on this weeks episode and i must say when i first started megaradio uk i found it really hard to find some designers but if you use some free logo websites you can get some good logos. Also it depends what website host you choose to use to build your website. when i built my first website for my station i found that my logos didn’t fit and didn’t work with the templates.
i then went to a couple of cheep websites and created a couple of logos from there
Is this good or a bad thing ?
OK the logo i have on the website is not a paid one but it works for my station
Thanks Liam! We enjoyed chatting on this one 🙂
I’d say, when having anything designed you should always look to get the very best and most professional service available that you can afford. I think crowdsourcing is a great way to tap into many minds but many of the real pros will not opt to work in the crowdsourcing ecosystem as it relies upon individuals who are willing to work at the lowest possible price.
Using online tools can generate something but it’ll be very templated just like the old Microsoft WordArt logos of a few decades ago 😉
that is very true and i did notice that with my old website host
thats another reason why i switched my web host
I’ve had both good and bad experiences with crowd sourcing. Got an excellent video animation done for a fantastic price, then had a bad experience with another project – it never got done.
I think starting off, crowd sourcing is a very good way to go as it can provide a really good low cost alternative to someone starting off.
But, if I had the choice and the budget, I’d just hire an amazing full time graphic designer. Think of the quality of Memes they could churn out on a daily basis 😉
Thanks for sharing your experience Cormac. This was a fun subject – thanks for listening!
Excellent Podcast Really informative, entertaining and professional. Keep up the great work.
Thanks for the encouraging words THE VOICE. I’d love to know your real name… that username is mysterious 😉
Can we team up with MRC we have graphic designers! We also have a radio station and we make jingles just like you! If you would like to please email us!
-Lewis
Thanks for the comment Lewis. I appreciate you listening!
I’ve had many comments about my “voice” with my podcasts/radio shows. I agree that in order to get that “up close and personal” sound it pays to have a decent mic setup! My timbere is natural, but not nearly as low (bassy) as JD Souther!
Thanks for the comment about the movie trailer voice topic in our podcast SouthOMike!
Fantastic Podcast Mike and Izabela. Very entertaining. Poor Izabela has now been re branded as a “Goat Herder”…Lol
I will be playing around with my voice now to make it Movie Trailer sounding.
I agree about the importance of having a Logo for both with a lesser and higher budget.
Well done again for a great Podcast.
Tony
Hi Tony,
Yep, I’ve got to say that was a pretty witty line by Darren 🙂
Thanks for listening and the great feedback!
Hey guys,
Congratulations for the Alexa ranking, and for the new intro/outro of the podcast..
About the trailer voice you’re absolutely right .. I made it once with my own voice, which I feel embarrassed when I listen to it recorded :p and happily the result was fantastic, even my friends couldn’t recognize it (thanks to your Au presets, Mike 😉
About the logo and imaging, I agree with Izabela (sorry Mike!). I believe that sometimes you can find more than you expect/need at crowdsourcing websites .. There are a lot of really talented professional people who make what you want even better than how expensive ones do.
Thank you a lot for your awesome efforts guys
Best Regards,
Ahmed.
Ahmed, thanks for the congrats. I also appreciate your feedback on the movie trailer voice and the presets in Adobe Audition can make all the difference. As for Izabela being right – it does happen often – I will need to make my arguments stronger 😉