Finally, in this episode, we play out all our brand new podcast audio. Izabela takes us to the journey to get this audio designed.
Why Did This Project Take Time?
We first mentioned that we are going to have new audio branding: the intro, outro jingle and music in podcast episode #54. Izabela explains she wanted to do something different, something that Music Radio Creative has never done before and definitely something brand new.
Izabela was looking for a new musician to get that ‘different sound’ and was successful to discover a wonderful guy who is very talented. They started working on different ideas and then agreed to a contract. It is very important to know the terms of agreement when purchasing music for any purpose.
Essentially when you’re purchasing music you have to have a contract in place. That contract has to have certain terms and we wanted the whole composition to be entirely ours so the whole copyright was passed on to us. This means that we own the music and all the individual parts of music and we have the right to do as we wish with it.
We wanted to take this opportunity to thank Pete and Chelsea the voice artists, Kim our singer and Zsolt our producer. They all have done a wonderful work.
How Does This Work With PRS and ASCAP?
As stated on our contract terms we can name Music Radio Creative as composer of the music. The musician has given us the full rights to everything. Izabela mentions that this may cost you a little bit more but it is worth it.
The reason for the delay is Izabela had a lawyer create an agreement that was also reviewed by the musician and his lawyer. It wasn’t a straightforward thing to do as both parties had to make sure both comply with what is written in the agreement. To cut the story short the musician had to redo the music that he has started to make sure to comply with the clause stating that it is not a resemblance of any other work.
Power Intro Samples
We briefly mention soundalike jingles in this episode and refer to power intros as an example. A power intro is an acapella created to match a certain music music. The trick in there is you are selling an acapella and not the music which is very clear in our terms and conditions. Whenever you purchase music or audio make sure you do your research and you have the right to play the music.
“Open The World Of Audio” As A Tagline
I personally didn’t like it at first and felt like it’s quite generic. However when Izabela elaborated on how the world of audio touches everything we wanted to cover such as radio, internet radio, individual broadcasters, podcasters, sound effects, singing, music, and voice overs. I agreed that it is indeed the world of audio as this podcast does not only focus on a niche but focuses on much more in the world of audio. We work with people all over the world and the people who create the audio for us are also from around the world. As to the intro’s consistency Izabela wanted to mix things up that’s why there are several versions of the audio branding.
New Music Radio Creative Jingles In Store Now!
We were excited to announce in the podcast that YOU can purchase this audio branding package from Music Radio Creative now. The jingles, music beds, radio imaging elements and voice overs all produced in one package. This is available for you to adapt for your podcasts, radio stations, jingles and even if you’re a business and you want a cool musical logo. If you’re not quite sure about how things would work feel free to reach out to Izabela or our fantastic team at Music Radio Creative and we can help you out!
Your Feedback On The Jingles?
Now you’ve heard all of our audio branding cuts in the podcast what do you think? Leave a comment and let us know.
Well it was interesting,but a lot of waffle in there guys!Only to find the final jingle was not that brilliant.Cut to the crack next time,it could have been half the length and really interesting.The waffle nearl made me turn off.
Great to hear you enjoyed the content Myke and I appreciate your honesty on the way Izabela and I presented it. We will try harder to please you next time and appreciate that we are not able to please everyone all of the time.
Thanks again for taking the time to listen and feedback to us.
Myke, we appreciate your comment.
wow this is such an in-depth subject and a minefield on copyright, fantastic podcast yet again guys, how you took so much information in in 3 to 4 months Izabela, wow…. Loving it guys
Thanks for the comment Rob! Good to hear you listened and enjoyed the podcast. Izabela has been on a huge journey. This has been her life for the past months 🙂
Thanks Rob!
hi
thank you for a fantastic podcast another amazing one to and thank you for the mention
you have made me famous lol
Hi Liam,
It was a pleasure to mention you. We’re very happy that you listen 🙂
thanks again and i am looking at the new audio as we speak
Hi,Mike and Izabela! Hope you are well.Liked your sung jingle examples.In the spoken ones,perhaps female voices need a little more”oomph’-of course,it depends on type of music played on that show or radio station,which is a key determining factor! Plse send me details(again!) as to how to send a sample of my voice for you guys-If needed for the company,MRC,I’m willing to make a free one for you.Perhaps we can talk by phone.I can ring you if you want-just let me know!
Hi Kerry! Thanks for listening and your valuable feedback on the jingles.
We’d love to hear your voice and are always on the lookout for new talent. Take a look over here for details 😉
https://musicradiocreative.com/pages/team
Hi Izabela, hi Mike! Thanks a lot for the mention here 🙂 All the best with the new jingles for you guys!
Hi Zsolt, thank YOU for the fantastic production values you have put in to all of these jingles. They really sound amazing and I love that each one has a different sound and effects used.
I appreciate you Zsolt!
I’m a little disappointed that there were no mentions of swingers in this episode Mike!
Ha ha! No just jungles in this episode Nick… I mean jingles 😉
Aww Mike, thank YOU soo much, it’s my pleasure also to make great audio! 🙂
Yes I like the music track .. But you have followed the crap idea we have these days that a solo singer “lost” in reverb is a quality sung jingle ,… its not .. its very much bedroom mash up pirate radio style …………TM ,and Jam make great jingles and ok they are big companies … But a small company can still hit that same quality control level ….. yes Tm and Jam can also make jingles that do fit in to todays market but not lost in reverb .. .. I think your cut is a sort of Bespoke/Reel world /ignite/jingle factory style …. Its never great to JUST have positive feedback .. Negative feedback , gets you answers .. they may not be the answers you want … can i suggest you look at Jingle cuts outside the ILR group style , There are community stations in the uk that MAY need to be more “safe” ( Jam style) .. as for the female accas .. Yes the great vocals .. I would love to hear male bass in there .. to give a rich feel and vocal depth
.. As for the podcast the information was spot on ….
Hi Barry, thank you for the feedback, I greatly appreciate it. I agree with you that it is the honest feedback, which may not always be positive, that can help us to improve. We’ll keep pushing forward and look forward to hearing some future comments from you 🙂
Thanks for taking the time to listen to Izabela and I on the podcast.
Hi Mike & Izabela, great podcast as usual. Lots of valuable information in there and the new jingles are awesome. Keep it up and stop bickering during the podcast 😉 Lots of love and happy holidays !!
Thanks Hans. Appreciate the feedback! 🙂