OPTION A: No Thrills – Voice Only Audio Ad
Great if you want to keep things simple. One voice over, no music – just the voice. It works well in shorter messages where you want to grab attention and leave an impact. It is important to choose the voice wisely though. Make sure to go for the experienced voice actor with the voice capturing attention. The cost of a 30 sec audio ad like this can be between £60 – £80 ($85-$120).
OPTION B: Voice and Music Audio Ad
Music ads emotion. We can instantly make people feel happy, angry, thrilled, annoyed, amazed, curious – the list goes on! Well chosen music is the key. Often we see services offering a small choice of music beds to choose by client who is most of the time absolutely clueless of what will work best. But the truth is – every ad deserves it’s own voice and selection of the music bed is key. If in doubt, ask professionals to help you choose the right track. The cost of 30 sec ad mixed in with music usually ranges between £80 – £100 ($115-$140).
OPTION C: Full Production
The next step after music is the full blown production. It includes music, sound fx (could be for example ambient noises, dog barking etc) and vocal effects (manipulations of the voice). Here you are creating more of a performance and are trying to bring the ad to life with often small and subtle audio queues. Prices for fully produced 30 sec audio ad will range between £90-£120 ($130-$170).
If you are looking for something more there are other ways in which to add je ne sais quoi to your ad. You can add a singer (or a whole group of them!), have music created specifically for your ad, have more than one voice or even a full group of voices. The choices are as wide as your imagination and often depend on a budget you are working with.