As you may recall back on podcast episode 71 we discussed in detail the use of explainer video productions. In this episode, we will be elaborating more on that by adding infographics and speaking to our guest the CEO and co-founder of Lemonly, John T. Meyer.
Why Do People Like Infographics?
According to John, there are a couple of forces that play that really affected the rise and demand of infographics and visual communication. First of all people are visual creatures by nature, an example of this is we easily remember the face of someone we met before but couldn’t recall the name. Our brains processes images 60,000 times faster than just text. So we are wired to communicate that way. But also in this world that we are living now where messages come at us from all angles of social media, such as Twitter, Facebook, Instagram and Pinterest. People want to make sense of all this data and visuals do that in a great way. Thus aggregating content and information and explaining it in a more friendly and compelling way which is both engaging and that people remember.
What Are Infographics And Explainer Videos?
If you are not familiar with what an explainer video is you can watch our own Music Radio Creative services explainer video, which was created by Lemonly, to get an idea of how they work.
How Long To Create These Amazing Visuals?
Static infographics that measure about 650 pixels wide (which is the average size of a blog) take 2 to 3 weeks to produce at Lemonly. On the other hand explainer videos have more elements such as adding voice overs and animated graphics which could take 4 to 5 weeks to complete.
What’s The Best Length For Visual Explainers?
For an explainer video, John thinks there is a sweet spot between 60 to 90 seconds. He explains that there is a definite drop off in retention at the 2 minute mark and after 90 seconds shown by their data and analytics. He also mentioned that we are all competing with attention online and it is tough to get someone to sit down and watch a long video. If you could explain everything with the help of visuals and voice over, a 60 second video would be more powerful to your audience. An infographic on the other hand, could use 7 to 8 data points or even less as they focus more on the story telling of visual communication.
The Benefits Of Infographics
There are a couple of benefits of having Infographics or explainer videos on your website. One of which is increasing your page views. There can be a 30 times increase in page views when you put an infographic on your blog rather than just plain text. Not only would people be more likely to click on social media to come to your website but also they will stay there and look at it and potentially share it with their friends too. In addition to this you may also see an increase in leads, time on your website, and back linking that could improve your website’s search engine optimization.
How Much Is An Infographic?
A typical infographic costs about $4000 to $5000 while an explainer video would cost a little more as it depends on the length of the video when you add the animation.
Tips On Sharing Your Infographics
When sharing infographics on social media, John recommends to screenshot a part of the infographic which is most compelling and share it to social media with a caption that says “click to see more”. This then will bring your audience to your website and potentially turn into leads. John also mentions their 3 tier approach. The 1st tier is breaking your infographic on a bigger network such as a news channel. John used an infographic about avocados as an example. They reached out to The Food Network for this infographic to be shared. 2nd tier are blogs, forums, communities. If, for example, they created an infographic about audio production, they would go to communities related to audio and share the infographic as it may be useful to them. 3rd tier are influencers, you can tweet them and ask if they want to add value by sharing infographics. People like sharing great content and infographics are mostly educational rather than a sales pitch.
Branding In Infographics
John shares the 2 types of infographics. Companies either have brand infographics or editorial infographics. A brand infographic is almost like a visual press release, it could be making an announcement, launching a new product or service, celebrating an anniversary or an acquisition, it’s anything that tells a story about your brand and it has your logo on it. The other type which is the editorial infographic is focused more on research or data such as a top 10 list or a new study that came out, comparing history or change over time and in the bottom it could say “brought to you by Lemonly” or “created by Music Radio Creative” which tends to be a little bit more off brand. The use of these types would mainly depend on your audience.
Infographic Help Course At Udemy
Lemonly and Udemy partnered up to create an online course about infographics. It’s a 60 to 70 minutes of content that includes videos, screen captures and files that you could download such as samples of infographic wireframes and mood boards. This course just takes you through Lemonly’s recipe – data, design, distribute and how to make infographics.
Infographics For Radio Stations & Voice Artists
Izabela and I thought about ways radio stations can make use of an infographic. Radio stations could make big announcements on happenings through infographics such as radio ratings, facts and figures or even history of their radio station. You can also do a subtle infographic like a history of country music and how it has grown over time and you can add your own radio station logo. The same goes with the voice artist, you can create an infographic with the facts and figures surrounding the voice over industry and at the bottom you can add in you name, website or your brand logo.
Izabela did a little research and found out that 40% of people will respond better to visual data than the simple text which is quite a large amount of people. In addition to that 90% of data in our brain is actually visual.
Your Feedback On Our New Explainer Video!
What do you think of our brand new explainer video from Lemonly?