In this introduction to Branding Cow and the Branding Cow Podcast we’ll discover exactly what’s in a name and how I came to settle on this name for my new creative branding agency.
What is Branding?
You’ll learn my thoughts on branding as a living breathing thing that surrounds you on a personal basis if it is about personal branding or everything your company does if you’re running a businesses.
I talk about my background in audio branding and working with podcasters all over the globe to help them decide on the right sound for their podcast intro and podcast jingles. I soon discovered that in doing this consulting with others on their personal and business branding I was doing much more than advising on the right voice over or music to use. Questions went out to all areas from social media branding to visual branding. Branding truly is a wide topic!
What Will I be Doing on This Branding Podcast?
I’ll be performing a branding analysis on podcasts, podcasters and small to mid-size businesses.
Finally !!! Been waiting for this. Looking forward to following your *new* journey with this show and site. Very best wishes,
Jon
I had a thought as you were describing branding. When you hear a bird singing, even without seeing it you know what kind of bird it is. People should want their brand to be as automatically recognized. What do you think?