Roberto Blake

Roberto Blake is a graphic designer, digital artist and YouTuber who has built a brand around educating and inspiring creative professionals and students. He does this through his YouTube Channel and his website. He also has two podcasts coming up this year!

Top Quotes From Roberto Blake:

  • “I’m always interested in dealing with other people who are out there creating awesome.”
  • “Whether you’re doing YouTube, whether you’re doing audio production, I think that a big part of success that people overlook is how much marketing and self-promotion has to go into it to really get that to scale and to be successful.”
  • “YouTube is the second-largest search engine in the world.”
  • “If you want to be successful in Google, going with a YouTube strategy can definitely be a very big part of that.”
  • “From a marketing standpoint, there’s nothing like the experience of seeing someone face to face.”
  • “I will have over 10, 20, 40% engagement on a video sometimes… and people ask questions, and that builds other videos.”
  • “The average view on a website in terms of the page view time is under two minutes… you can go double or triple that with a video on YouTube.”
  • “I ask people… ‘What are you interested in? What do you need to know? What can I give you?’ And so I know exactly where to target people and what videos to put out.”
  • “I guess I was so afraid to fail at being a cartoonist that it prompted me to put all my eggs into being successful at design and business. And it turned out to be the best decision I ever made.”
  • “I tell people to have the confidence and have the faith to go after the things you love.”
  • “By the time I left high school, I’d probably built like over 50 websites.”
  • “Your body of work is important.”
  • “You have 365 days in a year; that’s 365 opportunities, every year, to present your body of work… and show you can deliver.”
  • “I don’t get into years of how much experience someone has. If you’re creating something awesome every day, two years you can crush someone who’ve been at it at a decade.”
  • “Quality work over everything else. You build tremendous results, people believe in it.”
  • “You don’t wait until you have a degree to start into your profession.”
  • “Businesses will come to you; job employers will come to you, if you’re creating the results that they want and you’re putting it out there to be seen.”
  • “You need to first prioritize delivering for the client because this is their business, this is their livelihood, this is their dream, and you need to put yourself in their shoes.”
  • “Relationships always scale when you do them correctly, from good intentions and the right motives.”
  • “I think that competition comes from a scarcity mentality, and that collaboration comes from an abundance mentality.”
  • “You’re only in competition with the best version of yourself.”
  • “I got some advice from Mike Russell of Music Radio Creative; I watched some of his tutorials on audio, I picked his brain about equipment… techniques that should be used, and I got my audio to a tremendous level.”
  • “Commitment is investment of money.”
  • “You figure out what can you offer that is either different or superior to what exists.”
  • “Believe in yourself and believe in other people.”
  • “Every interaction should be about creating value for other people.”

Tools & Resources:

Key Timestamps:

  • [spp-timestamp time=”00:28″] – Host Kyran Mountain introduces the episode’s guest, Roberto Blake
  • [spp-timestamp time=”01:23″] – Roberto talks about his YouTube Channel and what he covers in his videos
  • [spp-timestamp time=”02:49″] – How and why Roberto got started with his YouTube Channel
  • [spp-timestamp time=”03:11″] – YouTube videos as tools for engagement
  • [spp-timestamp time=”04:38″] – Effects on page view times if you put a YouTube video on a webpage
  • [spp-timestamp time=”05:40″] – Roberto talks about the engagement, attention and interest graphs
  • [spp-timestamp time=”06:25″] – Using interests in creating videos
  • [spp-timestamp time=”07:17″] – Roberto’s background in graphic design
  • [spp-timestamp time=”07:45″] – How Roberto mass produced his own comic books by hand at 5-6 years old to sell to his classmates
  • [spp-timestamp time=”08:09″] – Getting his first computer at 13-14 years old
  • [spp-timestamp time=”08:49″] – Teaching himself HTML code
  • [spp-timestamp time=”10:13″] – Doing websites for local businesses at 16 years old
  • [spp-timestamp time=”10:40″] – On his original dream of becoming a cartoonist and animator
  • [spp-timestamp time=”11:26″] – Roberto talks about still doing his personal digital art and getting recognized for it
  • [spp-timestamp time=”12:01″] – Going to community college for graphic design
  • [spp-timestamp time=”12:43″] – On creating something awesome every day
  • [spp-timestamp time=”14:02″] – Roberto shares what he thinks is one of the biggest barriers for people
  • [spp-timestamp time=”15:18″] – People that inspires Roberto
  • [spp-timestamp time=”18:40″] – On having a legacy mentality and what he leaves behind
  • [spp-timestamp time=”20:19″] – The importance of having empathy
  • [spp-timestamp time=”21:11″] – On what it means to Roberto to have empathy for people working for him
  • [spp-timestamp time=”21:29″] – Roberto wants people working for him to grow beyond him
  • [spp-timestamp time=”22:06″] – On his philosophy statement on collaboration instead of competition
  • [spp-timestamp time=”24:24″] – Roberto’s advice for someone just starting out on how to differentiate him/herself
  • [spp-timestamp time=”25:57″] – On getting advice and tips from Music Radio Creative’s Mike Russell for audio production of Roberto’s YouTube videos
  • [spp-timestamp time=”26:34″] – Roberto shares the tools that he uses to deliver on the value that he wants to create
  • [spp-timestamp time=”27:37″] – How Roberto set his videos apart from others
  • [spp-timestamp time=”30:44″] – On his “create awesome” philosophy
  • [spp-timestamp time=”31:16″] – Roberto shares more nuggets of wisdom for those starting out
  • [spp-timestamp time=”32:47″] – Where to find Roberto
  • [spp-timestamp time=”33:30″] – Roberto signs off

Contact Robert:

Up next…

Listen until the end of our show for a special offer from Music Radio Creative, and stay tuned for the next episode; Kyran talks to Remi Lavictoire, a veteran in the world of radio!