Key Takeaways
- A corporate podcast is a powerful way to communicate your company’s message – internally or externally.
- It strengthens brand identity, staff engagement, and thought leadership.
- With more than 160 million podcast listeners in the US alone, it’s a medium your business can’t afford to ignore.
- You can use a corporate podcast for everything from leadership updates to training and onboarding.
- Success depends on smart planning, great content, and authentic storytelling.
What Is a Corporate Podcast?
A corporate podcast is an on-demand audio show a company produces to communicate internally with employees or externally with customers and stakeholders. These broadcasts support an organisation’s wider business goals – from communication and brand-building to employee engagement.
Today, nearly every major brand has its own podcast. Why? Because podcasts are highly effective at building trust, sharing insights, and creating a strong, consistent company culture.
Why Start a Corporate Podcast?
Podcasts are one of the most engaging communication channels available. They help brands connect with audiences in a more personal, human, and authentic way.
According to the UK’s communications regulator Ofcom, 11.7 million people in the UK now tune into at least one podcast weekly. In the US, nearly 160 million Americans listen to podcasts every month (Statista, 2024).
These figures show that podcasting isn’t just a trend – it’s a major communication platform with enormous reach.
How Can Your Company Use a Corporate Podcast?
Corporate podcasts are incredibly versatile. They can serve internal communication goals, external marketing, or both.
You can use your company podcast to:
- Share company news and updates
- Communicate strategy shifts or leadership changes
- Deliver onboarding and training content
- Celebrate achievements and highlight success stories
- Unify remote or hybrid teams and strengthen culture
- Position your brand as a thought leader among clients and prospects
For external communication, podcasts create a stronger personal connection than written content or video. They humanise your brand, help establish credibility, and let your audience hear your organisation’s authentic voice.
Why Podcasting Works for Business
1. On-Demand Convenience
Listeners can tune in whenever they want – during commutes, workouts, or even while cooking dinner.
2. Engaging and Screen-Free
Podcasts provide a refreshing break from email overload and video fatigue.
3. Better Retention
Audio content boosts memory and understanding through multi-sensory learning.
4. Authentic Connection
Hearing real voices builds trust and relatability, especially when leaders speak directly to their teams or customers.
How to Start a Corporate Podcast
Follow these six essential steps to create a professional, engaging corporate podcast.
1. Choose the Right Format
Your format sets the tone. Consider these popular styles:
- Interview format (leaders, clients, or experts)
- Panel discussions
- Solo host delivering insights or company updates
- Storytelling or documentary style
Think carefully about tone: do you want it to sound businesslike yet friendly, or more conversational and informal? For internal podcasts, a lighter tone often works well.
2. Plan Your Content
Every great podcast starts with a strong plan:
- Define your goals: engagement, awareness, education?
- Choose key themes aligned with your company values.
- Create an episode calendar.
- Draft outlines and scripts before recording.
Planning helps ensure your corporate podcast delivers consistent value and messaging.
3. Get the Basic Gear
You don’t need a studio to get started. Creating a quality podcast studio on a budget is actually much easier than you think. Begin with:
- A quality microphone
- Headphones
- A camera (for video podcasting)
- Recording and editing software (like Audacity or Adobe Audition)
You can always upgrade later as your corporate podcast grows. You will also need to find a podcast host for your audio and video files to be “hosted” or stored on and distributed to major platforms such as Apple and Spotify.
4. Line Up a Host and Guests
A great host makes all the difference. Choose someone who:
- Understands your brand voice
- Can speak naturally and clearly
- Keeps conversations engaging
Inviting guests adds credibility and variety. Consider partners, clients, or in-house experts with valuable insights to share.
5. Record, Edit, and Promote
A well-edited podcast sounds polished and professional. Beyond trimming pauses or “um”s, edit for flow and pacing.
Once ready, promote your corporate podcast:
- Internally: through intranet, newsletters, or all-staff emails.
- Externally: via LinkedIn, social media, or your company website.
- Consider teaser clips or audiograms for social sharing.
6. Ask for Feedback and Improve
After two or three episodes, gather feedback.
- For internal audiences, use surveys or polls.
- For external listeners, create a dedicated feedback email or comments section.
Refine future episodes based on listener insights.
Partner With Audio Experts
At Music Radio Creative, we’ve spent over 20 years helping businesses bring their audio ideas to life. From intro production and editing to professional voiceovers, we offer complete podcast production support.
Let us help you turn your corporate podcast vision into a memorable, high-impact audio experience.
👉 Ready to get started? Contact us today and tell us about your company’s podcast goals.
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