It’s easy to focus on the content of your podcast, and clearly that’s important. But your listeners will judge your offering based on the overall quality. This includes the equipment and podcast intro music you choose, including intro sounds.
Intro music, could play as your podcast episode starts and serves as your show’s introduction. You could talk over it with your own introduction or choose a professional voice over to do that for you. You could choose royalty free music, a song (although ensure you have the rights to do so!) or a specially composed jingle.
Does Your Podcast Need To Have Podcast Intro with Music?
It may be a cliché, but it also happens to be true – first impressions really do matter. Not least when making a podcast, in which you literally only have seconds for your listeners to decide whether to stay for the whole broadcast or move on very swiftly to the next thing.
Intro music is vital to set the mood and draw people in. There is no better way to do that and align their emotions with what you are saying in your broadcast. After all, we all love a good piece of music, and every track can take us to a different emotional space.
In a nutshell, intro music can tell your audience what type of story they’re about to hear, and even the way they should feel about it. So it’s vital that the music track you choose matches the message you want to convey and makes people pay attention to the words which follow it.
Music also helps prime listeners so they are more likely to do whatever it is you want them to do next. Additionally, it can entertain the listener, while also preparing them for particular segments or features.
How To Choose Perfect Music Track For Your Podcast Intro?
Let’s be honest, this isn’t always an easy one. After all, for some people it’s their job to choose the right soundtracks for films or TV, and they have spent years perfecting how to do it. You may be tempted to choose the track that alligns with your values. But is this the right thing to do?
There is one technique which can significantly help you. Identify three words which match your podcast’s mood. Then look for songs which you believe match those same emotions. Or focus more closely on how you want listeners to feel. For example, if you want your audience to feel inspired, ambitious and intrigued, the intro music you select can definitely help achieve this. Many providers of Royalty Free Music allow you to browse tracks based on mood. This may make your job much easier.
Should You Have Background Music on Your Podcast?
The short answer to this question is yes, definitely. Note however that this should not be done over the entire podcast. Music can distract from the content, so only use it where it matters the most. This should be added at the right points in the broadcast for several reasons:
- You clearly can’t add any visual components at all to your podcast; you need to provide a complete audio experience instead.
- Carefully chosen music sets the right tone, helps to make transitions clear, strengthens brand recognition and can even add entertainment value.
- It means you set your own podcast apart from others which may be covering similar topics.
Talk To The Pros!
At Music Radio Creative, we offer the complete package of services for podcasters, including helping you to choose the best royalty-free music for your broadcasts. Get in touch today to learn more about how we could enhance your audio or video show.